“Should I rebrand?” is a question that I get on a weekly basis and I’m going to provide you with six compelling reasons why you should rebrand. Rebranding can be more costly than your original branding because you already have marketing collateral invested that you probably don’t want to through away but you may have to if you are going to rebrand. Sure, it’s tempting to have a new clean, fresh, modern, cool updated look but before you move forward with a rebrand, consider the following:
1. Business Strategy and Its Goals Took a New Direction
Every business starts with a business plan which entails all your goals along with the mission and vision statements and strategies that you’re going implement to meet those goals. These are typically thought out in detail, but sometimes unforeseen economic trends and the current political environment can put a damper on the best of plans and that’s ok! As long as you are clear on the “why” you or your business are making the changes in strategy.
This is a perfect time to rebrand! The business has changed its strategic direction to accomplish the goals set and you want the world to know it. This can be a minor rebrand that can be done with a change in content, visuals, colors used OR it may need a brand-new look. This is where we come in because we have looked at all this objectively, we are able to recommend the best course of action based on direction, budget and other resource constraints that your business may have.
2. Current Branding is Ineffective and Is Not Helping You Meet Established Goals
If there isn’t a better reason to re-brand this would be it. Your current branding is not bringing about any results. Your social media presence is not growing or getting the type of engagement you would like. Remember that if there is no engagement going on in your social media marketing efforts, then NO ONE is talking about you or your business and this is a big red flag that it’s time to re-brand. If there are no conversations happening with potential clients, then the chances that you are meeting your social media marketing goals are slim.
Don’t let this happen. If your business is not bringing in the income to support its efforts or there is no Return on Investment (ROI) then it is time for you to call Elevate It Now® to help your online branding shine and get the results you are looking for.
3. The Market Has Evolved, and the Business’s Demographics Changed
The digital space and its nuances evolve daily which means that so do the people that are searching for information and how they search it. The strategy that worked today may not be as effective as it was yesterday, so your businesses needs to adapt and evolve with it if you are going to grab your desired audience’s attention. So now is a great time to rebrand so that you can capture your target audience’s attention with the right branding, imaging, and content that resonates with them and not some outdated practice that is attracting no one.
4. Branding is Outdated
Digital trends may change but so does branding, logos, colors, and fonts. What may have been in style when your brand was created is now obsolete. Either the design type is off, fonts may be out of design style, the graphic you originally used does not resonate with your audience or you have never given your brand a refresh and your logo looks like it came out of some kindergarteners coloring book. See if you recognize some of these brands that have changed over the years.
5. You are not Getting the Desired Results from Your Current Branding
Let’s be honest here, some of us may come out with the best intentions in our branding without consulting an expert to guide you through the process. I hear this a lot. You used an app to create a logo, you read a few blogs about what to do with colors and images. Then you showed all of this to your best friend and your sister who told you it looked really cool. Then you showed it to your neighbor who thought it was pretty awesome too, even though none of these people have any design experience, you roll out with your branding and all you get at the other end are crickets! Yikes! No one is getting your message. That’s because NONE of those people that you consulted with had any clue or credentials to ask the right questions or advise you accordingly. We do! It’s what we do.
An expert will know how to walk you through this entire process. “Building a Brand is Bringing Someone’s Vision to Life Beyond the Logo” as I say and we take that very seriously. This is our quote and we share it proudly because this is our belief and it should be the same for the folks who will be working on your brand.
6. You Have Ran Into Legal Issues
That’s right! That beautiful logo that someone created for you years ago is infringing on someone else’s branding OR better yet, they created it for you but never gave you complete ownership of it. Yikes! If you have an agency like us, a graphic designer, brand strategist or any of those entities create your logo without giving you ownership of it, then it’s not yours. You only have the right to use it.
These are just a few important things to consider when you are looking into a rebrand or potentially establishing a new brand. A good branding agency, brand strategist or a graphic designer will ask these questions and help you determine whether a rebrand is due for your business.
Remember that along with a rebrand, you and your employees must commit to it. We educate our clients through the entire process so that your employees become your brand ambassadors! Rebranding is not just about changing logos, colors and taglines – it’s about delivering an exceptional experience to your audience. This includes all the customer touchpoints and delivery channels of your business – your staff! If that’s not going to change internally, then there’s no point in going through the expense. You may look fabulous online but if your reviews, customer service channels and clients continue to show a bad experience, then you have wasted a lot of money for nothing. There are many levels and ways to rebrand that are not as costly and the consultant you hire to do the work should be providing you with all of them – not just rebranding for a nice paycheck.
Are you ready to have your branding ELEVATED? We are ready! Schedule your consultation NOW!